From Cotonou to the world: a vision in motion

From 2009 to today, the milestones of a vision led by President Édou Évrard Sossoukpè.

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Milestones

A story of initiative, step by step

Led by President Édou Évrard Sossoukpè, TIENS DS-COM develops an entrepreneurial vision based on relationship marketing, free enterprise, training and the opening of new economic opportunities across Africa and beyond.

  1. 2009 - 2011Several African countries

    The foundations of a vision

    As a regional trainer for the TIENS Group, Édou Évrard Sossoukpè travels across several African countries. This field experience lays the foundations of a project focused on training, relationship marketing and entrepreneurship.

    “Every lasting ambition is built first on experience in the field.”

  2. 2012Cotonou, Benin

    The birth of TIENS DS-COM

    In Cotonou, the President makes the strategic choice to focus his efforts on Benin. TIENS DS-COM takes shape around relationship marketing, free enterprise and the structuring of an entrepreneurial network.

    “Great expansions begin with solid foundations.”

  3. 80 000 $

    2013Benin · Côte d’Ivoire · Togo

    A first historic milestone

    In April 2013, the system achieves a turnover of 80,000 dollars, a remarkable performance that confirms the potential of its model and paves the way for its first international ambitions, notably in Côte d’Ivoire and Togo.

    “A performance becomes a turning point when it paves the way for new ambitions.”

  4. 2014

    Resilience and restructuring

    Faced with operational difficulties and political upheaval, TIENS DS-COM goes through a period of reorganisation and draws valuable lessons from it to consolidate its development model.

    “The strength of a vision is also revealed in its ability to weather hardship.”

  5. 2015

    The year of great performances

    The system records exceptional sales performance and, according to its President, ranks first worldwide in the TIENS Group in October and November. Édou Évrard Sossoukpè also earns his international trainer diploma, strengthening the model’s training and knowledge-sharing dimension.

    “Excellence takes on its full meaning when it becomes a benchmark and inspires new ambitions.”

  6. 2015 - 2016Nigeria · Kenya · South Africa · Madagascar

    Sharing knowledge across Africa

    Recognised as an international trainer, the President takes part in training activities in Nigeria, Kenya, South Africa and Madagascar, helping to spread knowledge and entrepreneurial practices.

    “Passing on skills means multiplying the possibilities for development.”

    Watch the conversation in Kenya (1 min 23)
  7. 2016Togo · Europe

    Back to international expansion

    TIENS DS-COM relaunches its international development with Togo and begins preparing its establishment in Senegal, while continuing its activities in Europe. Relationship marketing and free enterprise support this ambition to expand.

    “Every new frontier is an opportunity to turn experience into growth.”

  8. 2017Senegal

    Senegal, a new strategic step

    After several prospecting and market research missions, TIENS DS-COM sets up in Senegal at the end of 2017, strengthening its presence in West Africa and its commitment to entrepreneurship.

    “Prepare the ground, structure the activities, then build for the long term.”

  9. 2016 - 2018France · Germany · Morocco

    A presence beyond West Africa

    Development continues towards France, with teams in Germany, while Morocco is also among the markets linked to this expansion. A dynamic that extends the vision of entrepreneurship open to the world.

    “A vision takes on a new dimension when it can adapt to many horizons.”

    Watch a seminar in Europe (13 s)
  10. 2019 - 2025Dakar, Senegal

    A new dimension: infrastructure, institutions and impact

    This period marks a turning point with the completion of the TIENS DS-COM HUB in Dakar, dedicated to well-being, training and entrepreneurship. The company also strengthens its institutional ties through initiatives and partnerships with African institutions, serving skills development, relationship marketing and entrepreneurial potential.

    “Building spaces, bringing institutions closer and growing opportunities.”

  11. TodayAfrica and worldwide

    A story that continues

    Drawing on its experience and international journey, TIENS DS-COM pursues its mission: promoting free enterprise, developing skills and making relationship marketing a lever for initiative, collaboration and opportunity.

    “The future is built by giving every experience the power to become a new beginning.”

The journey on a map

From Cotonou to the world

Born in Benin in 2012, TIENS DS-COM has carried its vision across West, East and Southern Africa, and on to Europe: 11 countries along the way.

  1. Benin Cotonou, the starting point 2012
  2. Côte d’Ivoire 2013
  3. Togo 2013
  4. Nigeria 2015 - 2016
  5. Kenya 2015 - 2016
  6. South Africa 2015 - 2016
  7. Madagascar 2015 - 2016
  8. Senegal 2017
  9. France 2016 - 2018
  10. Germany 2016 - 2018
  11. Morocco 2016 - 2018
Carte des pays du parcours de TIENS DS-COM, depuis Cotonou Cotonou

TIENS DS-COM

A story of initiative. A culture of free enterprise. A vision in motion.

This story is still being written, with all those who choose to become entrepreneurs.