From Cotonou to the world: a vision in motion
From 2009 to today, the milestones of a vision led by President Édou Évrard Sossoukpè.
Explore our storyMilestones
A story of initiative, step by step
Led by President Édou Évrard Sossoukpè, TIENS DS-COM develops an entrepreneurial vision based on relationship marketing, free enterprise, training and the opening of new economic opportunities across Africa and beyond.
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2009 - 2011Several African countries
The foundations of a vision
As a regional trainer for the TIENS Group, Édou Évrard Sossoukpè travels across several African countries. This field experience lays the foundations of a project focused on training, relationship marketing and entrepreneurship.
“Every lasting ambition is built first on experience in the field.”
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2012Cotonou, Benin
The birth of TIENS DS-COM
In Cotonou, the President makes the strategic choice to focus his efforts on Benin. TIENS DS-COM takes shape around relationship marketing, free enterprise and the structuring of an entrepreneurial network.
“Great expansions begin with solid foundations.”
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80 000 $
2013Benin · Côte d’Ivoire · Togo
A first historic milestone
In April 2013, the system achieves a turnover of 80,000 dollars, a remarkable performance that confirms the potential of its model and paves the way for its first international ambitions, notably in Côte d’Ivoire and Togo.
“A performance becomes a turning point when it paves the way for new ambitions.”
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2014
Resilience and restructuring
Faced with operational difficulties and political upheaval, TIENS DS-COM goes through a period of reorganisation and draws valuable lessons from it to consolidate its development model.
“The strength of a vision is also revealed in its ability to weather hardship.”
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2015
The year of great performances
The system records exceptional sales performance and, according to its President, ranks first worldwide in the TIENS Group in October and November. Édou Évrard Sossoukpè also earns his international trainer diploma, strengthening the model’s training and knowledge-sharing dimension.
“Excellence takes on its full meaning when it becomes a benchmark and inspires new ambitions.”
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2015 - 2016Nigeria · Kenya · South Africa · Madagascar
Sharing knowledge across Africa
Recognised as an international trainer, the President takes part in training activities in Nigeria, Kenya, South Africa and Madagascar, helping to spread knowledge and entrepreneurial practices.
Watch the conversation in Kenya (1 min 23)“Passing on skills means multiplying the possibilities for development.”
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2016Togo · Europe
Back to international expansion
TIENS DS-COM relaunches its international development with Togo and begins preparing its establishment in Senegal, while continuing its activities in Europe. Relationship marketing and free enterprise support this ambition to expand.
“Every new frontier is an opportunity to turn experience into growth.”
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2017Senegal
Senegal, a new strategic step
After several prospecting and market research missions, TIENS DS-COM sets up in Senegal at the end of 2017, strengthening its presence in West Africa and its commitment to entrepreneurship.
“Prepare the ground, structure the activities, then build for the long term.”
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2016 - 2018France · Germany · Morocco
A presence beyond West Africa
Development continues towards France, with teams in Germany, while Morocco is also among the markets linked to this expansion. A dynamic that extends the vision of entrepreneurship open to the world.
Watch a seminar in Europe (13 s)“A vision takes on a new dimension when it can adapt to many horizons.”
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2019 - 2025Dakar, Senegal
A new dimension: infrastructure, institutions and impact
This period marks a turning point with the completion of the TIENS DS-COM HUB in Dakar, dedicated to well-being, training and entrepreneurship. The company also strengthens its institutional ties through initiatives and partnerships with African institutions, serving skills development, relationship marketing and entrepreneurial potential.
“Building spaces, bringing institutions closer and growing opportunities.”
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TodayAfrica and worldwide
A story that continues
Drawing on its experience and international journey, TIENS DS-COM pursues its mission: promoting free enterprise, developing skills and making relationship marketing a lever for initiative, collaboration and opportunity.
“The future is built by giving every experience the power to become a new beginning.”
The journey on a map
From Cotonou to the world
Born in Benin in 2012, TIENS DS-COM has carried its vision across West, East and Southern Africa, and on to Europe: 11 countries along the way.
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Benin Cotonou, the starting point 2012
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Côte d’Ivoire 2013
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Togo 2013
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Nigeria 2015 - 2016
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Kenya 2015 - 2016
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South Africa 2015 - 2016
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Madagascar 2015 - 2016
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Senegal 2017
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France 2016 - 2018
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Germany 2016 - 2018
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Morocco 2016 - 2018
TIENS DS-COM
A story of initiative. A culture of free enterprise. A vision in motion.
This story is still being written, with all those who choose to become entrepreneurs.